More and more French people are adopting an eco-responsible way of consuming to do their shopping. In concrete terms, this means buying second-hand clothes online, buying second-hand clothes, buying second-hand clothes, favouring ethical brands, opting for natural materials and betting on "made in France". These are the main lines of this new consumption mode.
Changing consumer habits
For some time now, there has been a profound change in consumption habits and the coronavirus crisis has only accentuated the trend. More and more French people are turning to an eco-responsible way of shopping that respects the planet and its workers. Awareness of the finiteness of resources, the increase in pollution and climate change are leading to the need to consume differently, to stop over-consuming and to stop buying disposable items. This phenomenon is clearly visible in the fashion industry. Indeed, the time of fast fashion, with one collection after the other, is over and the idea of throwing away to buy something new all the time is being rejected. Today, many people prefer durable or second-hand clothes and rely on natural materials and ethical brands. The French shop responsibly and are keen to reduce waste.
Favouring local manufacturing
In order to limit the impact of transport on the environment, we consume less and better and preferably made in France or locally produced items. Eco-responsible shopping means buying differently by favouring brands that adopt a socially responsible attitude. For example, during sales periods, we certainly browse clothing shops but we buy in a more intelligent and responsible way. We also empty our cupboards to resell second-hand clothes before buying others that will be bought from second-hand clothes shops or online second-hand clothing websites.
Giving clothes a second life
The eco-responsible shopping approach has completely changed consumption patterns. Even the major brands have changed their habits and are now betting on the concept of upcycling. Fabrics are no longer thrown away but are transformed into clothes that respect the environment, those who make them and those who wear them. Today eco-responsible shopping touches all social classes, all members of the family and even babies wear clothes and have fun with second-hand toys.